We're working on a fair few initiatives behind the scenes to run APAT in a more business orientated fashion, and I decided to put a little focus on the European Football Championship yesterday.
I set up a standard affiliate account with Bet-At-Home
in the morning and wrote an article previewing Euro 2012, publishing on the main site, forum and social channels.
We've popped some affiliate banners across the site, added a free sweepstake and a prediction competition; which Leigh has supported with a nice league table, and all of a sudden we've got a vibrant 8 page thread, with lots of members participating, which is a great win win scenario all around.
Through our affiliate link, APAT will earn a 30% commission on our members betting activity.
In reality the money made through this type of commercial activity is small, but it makes sense for APAT to service a need that some of our members have - providing that service generates member engagement, the potential for member value and the potential for a business profit. I believe our Euro 2012 activity ticks those three boxes.
If you haven't taken part yet, then feel free to Get It Quietly